Thanks to a link in a recent comment by Leigh on my april 7 2006 post just listened to a keynote from Rob Curley.
Although it is looking at online newspapers/journalism there are some great thoughts/concepts here for online learning, and as Leigh states “Imagine if we had 1/10 of the engagement and dynamism of this in education!”.
Three comments/ideas from the keynote that stand out:
“In the new millenium jounralism can no longer be a monologue, it has to be a dialogue with our readers”. Surely that applies to education as well.
The other concept was that of hyper local journalism. As Rob Curley pointed out, there was no way his local paper could compete with CNN for international news, so their online paper dedicates itself to local news and this has been the key to its success. Food for thought here for institutions involved in learning. Perhaps the key to success is in going hyper local/hyper specialised, rather than trying to compete on a global scale.
And the final point was his comment about their youth oriented service. They set this up completely separate to the newspaper, with its own identity. One of the reasons being that a newspaper run by an over 40s editor trying to pretend that it appeals to a young audience just doesn’t work. The same thing goes for institutions and elearning companies trying to set up their own social networking sites, etc. they just can’t be hip. I can’t help thinking that if the social networking/web 2.0 concepts are to have any impact on education, and appeal to learners, they need to be kept separate from the traditional institutions.